In March, Yext introduced Yext Scout, an AI search and competitive intelligence agent designed to help brands track and refine their presence across both traditional and AI-driven search channels. Built directly into the Yext platform, Scout offers a unified view of brand visibility and delivers actionable insights that empower teams to improve performance against key metrics.
As AI-powered systems such as ChatGPT, Google Gemini, Perplexity, and Grok handle a growing share of consumer queries, they often present conversational, comprehensive answers in place of conventional search results. Many brands lack insight into how they appear in these services or how their content ranks when engines merge multiple sources into a single response.
The move toward generative search has marketers questioning if core data—business hours, product details, customer feedback—gets surfaced correctly in AI responses. Traditional SEO no longer guarantees top placement once engines summarize various sources into one answer. Local visibility even changes by neighborhood based on how listings and reviews sync with generative models. Tracking these metrics without dedicated tools falls short.
Yext Scout addresses those needs by providing:
- A comprehensive audit of brand presence across AI and standard search, with analysis from national down to neighborhood levels.
- Competitive benchmarks that compare performance against other brands to highlight gaps in listings accuracy and review volume.
- Actionable recommendations ranked by potential impact, directing updates to listings, feedback responses, social posts, and local pages.
- In-platform tools that let teams publish listings, request reviews, schedule content, and refine local pages in bulk.
Embedded within Yext’s existing suite, Scout creates a central hub where teams can monitor AI and traditional search performance and launch immediate improvements. The seamless workflow removes the need to switch between multiple systems, allowing updates to listings, reviews, and local pages at scale directly inside the platform.
The launch announcement outlines analysis focused on how AI-driven responses reshape discovery across markets, the factors influencing local business visibility in tools like ChatGPT and Gemini, competitor strategies revealed through Scout’s insights, and concrete steps brands can take to strengthen presence at scale.
Yext Scout is aimed at marketing executives tracking evolving discovery trends, local SEO specialists focused on hyper-local performance, and brand managers seeking timely competitive intelligence to guide decision making.
Yext (NYSE: YEXT) provides a brand visibility platform for discovery and engagement across AI search, standard search, social channels, websites, and direct messaging. Leveraging over two billion verified data points and integrated tools, the solution delivers real-time analytics, AI guidance, and scalable execution. Thousands of leading organizations depend on Yext to maintain visibility, outperform competitors, and drive growth.