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Social Media Platforms Consider AI-Powered Users to Boost Engagement

DATE: 1/12/2025 · STATUS: LIVE

AI on social media: Will AI users bridge loneliness or disrupt human connection? Explore challenges for users, advertisers, and tech evolution.

Social Media Platforms Consider AI-Powered Users to Boost Engagement
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Social media platforms are considering a big change. They might add AI-powered users to interact with real people. This idea raises questions. Is it helpful or does it ruin the purpose of social media? The main goal of social media is to let humans connect with each other.

Some people on social media feel lonely. For them, chatting with AI might seem like a good idea. These AI users can send messages and engage with content, making it hard to tell if they are human or not. This could lead to more interaction on these platforms. But will it really help?

Colorful stage lights and laser beams creating lively atmosphere at a music concert or party

There's also the question of how advertisers will react. They want their ads seen by real people, not just AI. Meta, a big player in social media, depends on real people for ad revenue. They have faced issues before with AI, not with the tech itself, but in how they use it. They tried to invest heavily in the metaverse but faced challenges.

Meta's future plans include developing super-smart AI assistants. Yann LeCun, a leader at Meta, talks about human-level AI as inevitable. He thinks it might take five to six years to achieve this. But, AI development is tricky, and timelines often get delayed. Many experts believe major breakthroughs are still years away. They feel that achieving what Meta envisions requires many things to go right.

Debate about when advanced AI will be ready is ongoing. Some think it will happen soon. Others, like LeCun, believe it will take longer. Differences in opinion are important. They encourage open discussions and help progress.

In summary, the idea of AI-powered users in social media is complex. It may help some users feel less lonely, but it also brings challenges. Advertisers need to understand who sees their ads. Meta's future with AI holds promise, but the path is uncertain. Whether AI will blend smoothly with social media remains to be seen. The discussion continues as technology evolves.

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