Procreate, a popular app known for its creative tools, has decided not to use generative AI. This means no AI writing or video-making tools will be used. The company says that real people will do all the work. This includes making apps, writing, and creating art.
Most companies are moving towards using AI. Procreate is doing the opposite. They have chosen to rely on human creativity instead of machine-made content. This decision stands out because many other companies are adopting AI tools.
Many people are happy with Procreate's choice. They feel that human-made content has more value. They believe it keeps the originality and creativity alive. This is important in the art and design world.
There has been backlash in other cases where companies used AI. People worry about losing jobs to machines. They also feel that AI-made content lacks the human touch. Procreate's decision may be seen as a response to these concerns.
Procreate's stance is clear. They want to keep their work human-made. They believe that their users value the human effort that goes into their products. This approach may attract more users who share the same belief.
While AI tools can make work faster, they can also remove the human element. Procreate's decision shows their commitment to quality and human creativity. It will be interesting to see how this affects their business in the future.