Companies are finding that their image matters more than ever. Even if AI tools can speed things up, using them can impact how people see your brand. Right now, some companies think it’s best not to use AI at all.
Procreate, for example, has chosen not to use AI tools. They believe this gives them an edge. Their decision is based on the idea that AI needs to be part of every single process to truly help. So, until AI tools are perfect, Procreate will stay AI-free.
But this approach isn’t for everyone. Small companies can’t do what Procreate does. They don’t have the same resources or money. Big companies can afford to wait and see, but small businesses need to make every dollar count.
This difference creates a big divide. While larger companies can take their time, smaller ones might need to start using AI sooner. They need to find ways to use AI that won’t hurt their image but still help them grow.
What this means is that the tipping point is different for everyone. For some, it’s better to wait. For others, jumping in early can give them the boost they need. The key is to use AI in a way that fits the company’s goals and resources.
In the end, it will be interesting to see how this all plays out. Will more companies follow Procreate’s lead? Or will they find ways to make AI work for them without hurting their image? Only time will tell.