Big news in the AI world. Adobe is working on a generative AI video model for its Firefly family. This will bring new tools to its Premiere Pro video editing platform.
These new Firefly tools will allow users to generate video and add or remove objects using text prompts. This is similar to Photoshop's Generative Fill feature. Users will also be able to extend the length of video clips with ease.
No release date has been set for these new tools. But Adobe says they will roll out "this year." The company showed an early demo of what the video model can do, but plans to integrate Premiere Pro with other AI models is still not certain.
Adobe is exploring the idea of third-party AI integrations in its video preview. This could give Premiere Pro users more options. They might use models like Pika to extend shots or Sora or Runway AI for generating B-roll for their projects. Adobe says its Content Credentials labels can be used to identify which AI models have been used.
Many artists have raised concerns about generative AI. They worry it could take the humanity out of art. They argue that creativity is based on human experiences and not just clicking a button. This is a big topic in the art community.
Adobe seems to be listening to these concerns. They aim to give artists more tools without taking away the human element. Users will have more choices when creating content, but the tools will still respect the creative process.
It will be interesting to see how these new tools affect the world of video editing. Adobe's move could change how people create video content. They are taking steps to both innovate and respect the craft of art and creativity.