Google is rolling out a raft of powerful new generative AI features for Vids aimed at making video production far less painful.
Between wrestling with complicated software, finding someone willing to be on camera, and then spending hours editing out all the “ums” and “ahs,” video production often feels more trouble than it’s worth. Google has built Vids to attack those common bottlenecks and speed up routine creative work.
The product appears to be hitting a nerve. Google said Vids has already rocketed past one million monthly active users, a clear signal that teams want faster, easier ways to turn ideas into video.
One headline addition turns static photos into short moving images. If you have a product shot that needs a livelier social post or a quick slide-show element, you can upload the picture to Vids, type a brief prompt describing the action, and Google’s Veo AI will produce an eight-second animated clip complete with sound. The result gives brands a quick path to polished, on-message visual content without a full video shoot.
The company also introduced AI avatars for users who do not want to appear on camera. After pasting in a script and choosing from a roster of digital presenters, teams get a ready-made narration and on-screen host that keeps visuals consistent across multiple clips. That makes it easier to publish uniform training materials, demos, or internal updates without worrying about lighting, room noise, or dozens of retakes.
Editing chores are getting attention as well. Vids includes an automatic transcript-trimming tool that scans recordings and, with a few clicks, removes filler words and awkward pauses. For teams that spend hours polishing narration, that automated cleanup is a straightforward route to tighter, more watchable videos.
Google plans to bring familiar Meet features into Vids next month: noise cancellation, custom backgrounds, and appearance filters will arrive inside the editor. Vids will support portrait and square formats soon, which helps creators produce content formatted for mobile feeds and social networks without extra conversion steps.
The company is widening access. Vids will reach more Workspace customers on business and education plans, and a basic version of the editor is now free for consumers. That free tier includes templates aimed at common needs, ranging from tutorials and product demos to short invitations and announcements, so non-experts can build something that looks put together in minutes.
To help new users get up to speed, Google launched a “Vids on Vids” instructional series. Short tutorials walk viewers through each tool, show practical workflows for popular use cases, and offer tips on how to get a finished clip out the door quickly.
Some organizations have moved past trial projects and put Vids into regular use. Mercer International, a global manufacturing firm, is employing it for employee safety training, swapping external production costs for in-house content creation.
“Google Vids has given us the ability to create safety content, developed and curated by our organisation rather than having to go to market to hire very expensive resources to produce that for us.”
Speed and output are part of the appeal for customer-facing teams too. Forest Donovan from the data platform Fullstory picked up on how fast content can be produced and how that shortens project timelines.
“The amount of [high gloss] content we can create in a matter of hours versus what would normally take weeks has been astounding,” he said.
By embedding these straightforward AI capabilities inside Workspace, Google is arguing that video production no longer needs a specialist studio or a dedicated creative group. Instead, the company is positioning video as a routine tool for communication across departments, with simple controls that let teams generate, edit, and share clips without long lead times or big external budgets.