Duolingo is diving deep into AI to change how it works. This language learning app has already cut some contractor jobs. These contractors used to find new ways to phrase translations. Now, AI tools are stepping in to handle these tasks.
Luis von Ahn, Duolingo's CEO, wrote to shareholders about these changes. He said that AI helps create content much faster. Some jobs are hard to automate, like those of full-time employees. But hourly contractors doing repetitive work see changes.
The company is not shy about its AI use. They have fully embraced AI technology. More companies use AI behind the scenes, yet they don't always talk about it openly.
Publicly admitting to replacing employees with AI can lead to backlash. A CEO faced criticism for replacing 90% of his support staff with an AI chatbot. He bragged about it on Twitter, which upset many people.
Brand image is crucial for companies. Using AI can make operations smoother, but it can also harm a company's reputation. Balancing AI's benefits with public opinion is a challenge for businesses.
For Duolingo, AI offers a chance to improve their service quickly. But the company must manage how these changes affect its image and workforce. As AI grows, companies like Duolingo will need to find ways to integrate it wisely.