Procreate’s No-AI Policy: Respecting Artists’ Skills

Adobe is adding a new generative AI video model to its Firefly family. This will bring fresh tools to the Premiere Pro video editing platform. The new tools will let users add or remove objects and even extend video clips using text prompts.

Adobe plans to integrate third-party AI models with Premiere Pro. This includes models from Runway, Pika Labs, and OpenAI's Sora. These integrations will give users more choice in enhancing their videos.

Unlike past Firefly updates, Adobe has not set a release date yet. They mentioned the tools will roll out "this year." A demo video showed what Adobe's model can do, but the third-party integrations are still in early stages.

The idea is to offer more options for Premiere Pro users. For example, Pika Labs can extend shots, and Sora or Runway AI can generate B-roll. Adobe also plans to include Content Credentials labels. These labels will show which AI models were used to make each clip.

Using generative AI makes video editing easier. Yet, there's a concern it might not teach users the skills needed to create videos. Art often requires practice and skill. Every song or movie comes from hours of trial and error. Learning from mistakes is what helps creators improve.

Adobe's new tools can quickly create content. But it's unsure if they can replace the value of hands-on learning. The ease and speed of AI-generated content might change how people view creativity and skill development.

In summary, Adobe is pushing video editing forward with these new tools. Yet, the true value of creative effort remains a topic of debate. The balance between ease of use and skill-building is something to watch.