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OpenAI’s Sora and the Future of AI-Generated Media

OpenAI's recent advancements in AI-generated videos could change the media industry. Cailey Thompson spoke about this on her podcast. Companies might soon focus more on business-to-business (B2B) deals instead of business-to-consumer (B2C).

Large companies like Apple could benefit the most from this shift. They can afford the technology and handle any needed regulations. OpenAI could avoid the backlash that comes from the public by licensing their tools to Hollywood studios. This way, they get to use the tech without upsetting people who worry about job loss in creative fields.

Thompson has been experimenting with OpenAI's latest video tool, Sora. She says it can create short, realistic videos in just a few minutes. There are still some issues, like problems with physics, but it's much better than older versions.

Futuristic female android with a transparent head interface interacting with holographic data displays.

Imagine creating a movie scene without hiring a big team. With Sora, you can generate a video of an ultra-marathoner running through a sandstorm in minutes. This kind of tool could save studios a lot of money and time. Instead of hiring a stunt person or a CGI team, a director could use AI to create complex scenes.

Looking ahead, the performance of these tools will only improve. We might reach a point where anyone can create full movies using just AI. The content world will be filled with more material than people can watch. This means the quality of content will need to be very high to get noticed.

Even with these advancements, Thompson believes real, authentic content will still be valuable. People enjoy videos that feel genuine and true. She suggests that personal, unpolished content can resonate more with audiences. Real experiences and stories will likely remain popular, even as AI-generated content grows.

Movies are a special case. People go to movies expecting some level of fiction. AI could make movie production faster and cheaper. Studios might use AI to pump out more movies quickly. Yet, the question remains if audiences will embrace movies made entirely by AI.

In the end, the media landscape is changing. AI tools like Sora are pushing the boundaries. But the value of real, human-made content is likely to stay strong. The future could see a mix of both AI-generated and human-created content, each offering something unique to viewers.

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