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Google shifts focus from research lab to AI product factory

Google recently made a big change. It shifted from a research lab to an AI product factory. This move shows Google wants to get more AI products to people faster. In the past, Google was slow to release new AI tools. This upset many researchers, who left to join other companies like OpenAI or create their own startups.

Some former Google employees have joined new ventures like Luma. Luma just released an AI dream machine that turns text into video. This shift makes it clear that Google's slow pace was a problem. Researchers wanted to see their work reach the public faster.

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Over a week in May, two companies, including OpenAI, introduced new AI products. These products use one of Google’s major breakthroughs. OpenAI announced a new model that powers ChatGPT. Meanwhile, Google launched AI overviews, but they did not go well and were seen as embarrassing.

This issue of slow commercialization is not new. For the last two years, Google faced criticism from within. Researchers wanted to bring products to market but felt the company was moving too slowly. This led to a brain drain where top talent left for other opportunities.

Google is known for its strong research and groundbreaking developments. It even made the tech that powers ChatGPT. Now, it faces a tough choice: focus on making new products or keep pushing research boundaries. Balancing these goals is tough for a big company like Google. They need to keep their reputation intact while also being innovative.

Google combined its two AI labs to focus more on commercial services. Some worry this shift could weaken their strength in foundational research. If Google focuses too much on products, they might miss out on important breakthroughs. On the other hand, if they focus too much on research, they might lose their edge in the market.

It’s a tricky situation for Google. Big companies like it can’t afford to make mistakes without getting heavily critiqued. Unlike newer companies like OpenAI, Google has a long-standing reputation to uphold. This makes every move they make more scrutinized.

Leaders like Demis Hassabis and Sundar Pichai have a lot on their plates. They need to ensure Google continues to ship good products while keeping their research strong. Many believe if any company should achieve AGI (Artificial General Intelligence), it’s Google. They have the experience and resources to make it happen.

In other AI news, TikTok introduced Symphony, a new creative AI suite. Symphony helps users create better videos by blending human ideas with AI tools. It’s an evolution of their creative assistant, designed to make content creation easier and more efficient. Symphony analyzes trends and best practices, helping users come up with effective video ideas.

This shows how AI is becoming a key part of many industries. From Google’s shift to product focus to TikTok’s new AI tools, the landscape is changing fast. Everyone is trying to find the best way to use AI to improve their work and reach more people.

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